Growing out of the ancient Celtic festival of Samhain, it has long been considered as the time of year when the veil between the real world and the spirit realm is at its thinnest.
And it’s also a time when chocolate consumption is at its highest. Second only to Easter, it’s a festival of sweets that has paid for many a dentist’s ski-ing holiday.
So it’s no surprise that chocolate manufactures are interested in Halloween.
“We all know Halloween is the entire month of October. Problem solved.”
Mars, the manufacturers of Snickers bars in the US, have promised to give away one million of the peanut-laced treats on one condition. That Halloween moves its traditional date.
They’ve made the announcement in support of a Change.org petition that’s requesting the US government to change the official date of the spookiest day of the year to the last Saturday of October instead.
“Snickers is all in on celebration Halloween to the fullest,” Josh Olken, Snickers’s brand director, stated in a press release. “If the federal government makes this thing official, we’re offering up to one million free Snickers to America. No tricks, only treats.”
The original petition was launched on safety grounds – promoting an all-day Halloween instead of one squashed in after parent get home from work.
It was started by the American Halloween & Costume Association, who say: “It’s time for a Safer, Longer, Stress-Free Celebration! Let’s move Halloween to the last Saturday of October.”
They dirt the nearly 4,000 kids who are injured in the dark autumn evenings while trick-or-treating, and the 51% of millennials who say it’s their favourite holiday and don’t get to enjoy it when it falls on a weekday.
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There’s been a big reaction to the idea online.
‘David D’ said: “Someone needs to start a petition to leave it where it is! This is ridiculous, Halloween is Oct 31st!” and , commenting on teh inevitable counter-petition to keep it where it is said: “Halloween is the Wiccan holiday Samhain and should be honored on that day. I know many people who have parties on all days surrounding the 31st.
“If people are worried about their kids trick or treating they should, let’s see, GO WITH THEM! This isn’t brain surgery people. This generation just wants everything changed to fit them. It’s a religious holiday! I realize it’s a minority religion but it is still a real one. Respect it please.”
Magan Navarro on Twitter had probably the most sensible response: “Petitions to move the date of Halloween [are] irrelevant. We all know Halloween is the entire month of October. Problem solved.”