Duong Tri Thanh – CEO of Vietnam Airlines – claimed the Norfolk city was “serene” and passengers should “not miss the opportunity to experience” it.
The home of Alan Partridge was labelled an “international destination” in the company’s flight magazine Heritage.
The UK city was listed alongside the exotic Mekong Delta in Vietnam, Lombard Street in San Francisco, the Zanskar region in Ladakh, Northern India and Komodo Island, one of Indonesia’s most famous tourist destinations.
In his welcome message, Mr Thanh, 57, said: “On their journeys to the world, passengers should not miss the opportunity to experience the wild island of Komodo dragons in Indonesia or the serene city of Norwich in the United Kingdom.”
King of cringe Partridge, played by actor Steve Coogan, famously has a love-hate relationship with Norwich and became obsessed with the pedestrianisation of the city centre.
But the magazine lavished praise upon the city’s structure, with travel writer Quoc Kanh complimenting its “mostly intact buildings” and claiming it had “one of the finest roads in the UK.”
He also hailed the city for having the “second biggest monastery and second biggest spire in Britain.”
Crass TV and radio host Partridge once dubbed his beloved Norwich “the Wales of the east.”
But Mr Kanh praised the city’s Cathedral, Norwich Castle, outdoor markets, and the medieval Dragon Hall merchant’s trading hall.
He wrote: “If you are a fan of tranquility, Norwich is a good place to start. Its charm lies in its quietness and classical beauty.
And he urged visitors to enjoy the city’s “medieval beauty”, adding: “Norwich also boasts a tender loveliness since canals and rivers flow through the city and the riversides and embellished with gorgeous flowers.
“Norwich captures many hearts with its old fashioned glamor and graceful charm.” Meanwhile, the Mekong Delta, near Saigon, is famous for its bustling floating markets and rural idylls.
And 170,000 tourists flocked to Komodo Island last year, with the majority flocking to see the famous dragon lizards.
But official figures show 40 million people visited Norwich in 2017 and the city was voted the best place to live in 2018.