ALCOHOL-free beer is being rolled out across the UK for the first time to quench the growing thirst of Britain’s “dry drinkers”.
Heineken revealed last week that it put its its alcohol-free brand “0.0” on tap at 1,500 pubs.
Teetotallers may not feel like the odd one out in the pub anymore as booze-free beer is rolled out on tap across the UK[/caption]
Heineken 0.0 has just 69 calories – which is attracting former drinkers to become teetotal[/caption]
And City Pub Group – which has 44 pubs across the south of England and Wales – is also stocking a range of alcohol-free craft beer on draught at its locations.
Health-conscious beer fans are increasingly shunning boozy pints for zero per cent alcohol options – with sales of the sober drink surging in the last two years.
And new brewing technology means that low-or-no alcohol beers are becoming tastier – helping them to become one of the fastest growing drinks sectors on the market.
Laura Willoughby, founder of teetotal group Club Soda, told the Sunday Times: “People are wanting to be healthier, and the brewing technology means these alcohol-free and low-alcohol beers taste much better.”
The great advantage of alcohol-free beer is it looks like beer, it tastes vaguely like beer and, as long as you hide the bottle, people won’t keep coming up to you and saying, ‘Ah, I see you’re off the booze today’
It comes four years after Wetherspoon revealed its biggest-selling drink is Pepsi rather than any of its vast range of lagers, ales and stouts.
Tim Martin, founder of Wetherspoon, said: “The great advantage of alcohol-free beer is it looks like beer, it tastes vaguely like beer and, as long as you hide the bottle, people won’t keep coming up to you and saying, ‘Ah, I see you’re off the booze today’.”
He added that the chain is planning a “big push” on alcohol-free beer at its 900 pubs.
As well as dodging hangovers, drinkers of alcohol-free beer are being attracted by the fact they are often low in calories.
A bottle of Heineken 0.0 has just 69 calories – while Brewdog’s Nanny State has just 26.
University College London researches revealed last year that nearly a third of 16 to 24-year-olds don’t drink booze.
Around one in five Brit adults don’t drink.
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The brewer Marston’s last week revealed it will launch a low-alcohol version of the American pale ale Shipyard.
Managing director Richard Westwood said: “Drinkers are becoming more health-conscious and socially aware.
“Some people talk about wanting to save money, others want to be in control.”
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