The month-old boy was rushed to hospital to be treated for a severe allergic reaction after using the Mamia Bed Time Bath Wash, it has been reported.
His mum, 25, revealed her horror after the infant started to “scream out of control” during the traumatic experience – which she described as one of the most frightening things she had ever been through.
“I actually thought he was dying in my arms,” she told Teesside Live.
The baby was rushed to North Tees Hospital in Stockton and has since recovered.
“I actually thought he was dying in my arms”
Mum of newborn boy
But the mum, who has asked to remain anonymous, reported the incident to Aldi.
The budget supermarket chain insisted it has not changed the formula of the bath wash.
Store bosses are said to have requested a sample to conduct tests.
Reliving her ordeal, the mum told how she had used the product previously but opened a fresh bottle last Friday, February 22.
The mum said: “At the end of his bath I lathered some up in the water and used it to give him a wash over just like usual and rinsed his hair with it.
“Minutes later he started screaming out of control, shaking, screaming.
“When all the front of his scalp had completely dried out it looked singed.”
But she rang 999 in a panic after the tot became “completely unresponsive, floppy and lost all his colour”, adding: “We couldn’t rouse him at all for well over five minutes”.
The mum has now shared the incident on social media in a bid to warn other parents.
“A little baby had a traumatic time and I don’t want another to go through that,” she added.
“Aldi are more than happy that I have brought this to their attention as they can investigate and proceed with recalling the batch of product.”
An Aldi spokesperson said: “We are sorry to hear of (the customer’s) experience and would like to reassure her that there has been no change to the formulation of this product since it launched two years ago.
“All of our baby and toddler products are rigorously tested before going on sale, but as with all cosmetic products, it is possible to develop an intolerance to a particular ingredient.
“We have spoken with (the customer) and have asked to receive a sample of the product so we can investigate this fully with our supplier.”