People are scoffing an average of 1,412 calories a day in sweet and savoury snacks between meals, a study reveals.
Consumption of treats high in fat, salt and sugar rack up a hefty 66% of the recommended daily calorie intake for men, and 58% for women.
Crisps, sausage rolls and chocolate are preferred between meals, with adults eating the equivalent of just a third of an apple and two fifths of a banana in a typical day.
It means Britons are consuming more than 92.4billion calories in snacks each day.
The study of 2,000 adults commissioned by the English Apples & Pears company reveals the average person is now bingeing on 10,000 calories a week outside of meals.
Men gulp down more than 1,700 unhealthy calories a day, with women racking up almost 1,200 – equivalent to 66% and 58% respectively of their total recommended daily calorie intake.
The biggest reasons for snacking on unhealthy foods were boredom, which was cited by more than a third (37%) of respondents, habit (35%) and constant hunger (21%).
In terms of when people snack, the average person said they snacked four times a day, outside of meals – and 8pm is the snacking hour of choice for most.
Dietitian Dr Frankie Phillips said: “An occasional treat is harmless, but frequently consuming snacks containing lots of calories, fat, salt and sugar can impact our health and is costing our public health service a fortune.”