Ayr United used a bloke and a woman with the club’s jersey painted on their torsos in a shoot.
They pose together in the body paint for the 2019/20 kit.
And it’s not the first time they have raised eyebrows with their kit launch.
The Honest Men have used topless models in previous years, which sparked accusations of sexism.
But for the second consecutive year the club has used a male model accompanying a female colleague.
This year models Charis Lister and Mikael Angesjo featured in the shoot.
And the kit could be seen in the Scottish Premiership next year as Ayr aim for promotion.
Their risqué technique has sparked debate in the past, with some believing it to be harmless fun while others accuse it of being outdated.
The founder of BSV, a sponsor on the kit, said: “There is an education underway explaining to both the media and everyday folk that BSV is, in fact, the original Bitcoin.
“People have heard of Bitcoin but don’t yet understand that BSV is the only blockchain following Bitcoin’s original design.
“For retailers of all levels and consumers, BSV allows fast global payments with low transaction fees.
“And we are educating big businesses that BSV’s blockchain will massively scale to be the world’s data ledger, and enterprises can run their applications on top of this exciting technology backbone.
“Sponsoring Ayr is a part of this education process but more importantly, as they say in Ayrshire; ‘mon The Honest Men!”
But in 2016 founder of Scottish Women in Sport, Maureen McGonigle, said: “For a club trying to encourage the local community to support it, this is an own goal.
“They’re using tactics from the 1970s to sell strips. They’d be much better using positive images of a family to promote the kit. This is a dreadful piece of marketing.”
Ayr next play Partick Thistle on Saturday at 3pm.