A 26-year-old Brazilian model has collapsed on the catwalk in front of horrified onlookers and died after he reportedly tripped on the straps of his sandals.
Tales Soares stumbled while turning at the end of the stage during his performance at Sao Paulo Fashion Week in Brazil on Saturday night.
The audience had thought Soares’ collapse was part of the show, until emergency workers rushed onto the stage as he began foaming at the mouth.
They were unable to revive him and he was later pronounced dead at a hospital in Sao Paulo; the exact cause of his death remains unclear.
The show went on despite Mr Soares’ death, with models brandishing hand-written placards on the catwalk with messages of tribute to the popular model, such as “Luto” (mourning) and “Amor” (love).
Soares, also known as Tales Cotta, was employed by prestigious Brazilian modelling agency Base MGT which over the weekend issued a statement denying that drugs played any role in the 26-year-old’s demise.
“We emphasize that the model always had exemplary behaviour. He was not a newcomer, he has already paraded in other editions of both SPFW and other important fashion events,” a Base MGT spokesman said.
“Tales never presented or complained about health problems. He had a healthy diet (he was a vegetarian), did not use illegal substances and was in full condition to participate in the parade. And we ask for respect at this moment of deep sadness.”