Brit millennials turning to astrology to deal with life’s stresses

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The popularity is thought to be down to young Brits looking to the cosmos for answers because they feel like they live in an age of frustration and letdown.

The interest has helped turn astrology into a booming multi- billion-pound business.

On Instagram the tag #astrol-ogy has been used 3.9 million times and millennial website The Cut says its articles on horoscopes got 150% more hits in 2017 than in 2016.

Meanwhile, apps such as Co-Star, that combines birth chart information with data from NASA, have been downloaded more than three million times.

It promises to let users see how compatible they are with friends and romantic interests. And dating apps such as Hinge now ask users to state their star sign on their profile.

Wade Caves, a tutor at the School of Traditional Astrology, said people still turn to professional astrologers to ask about love and job promotions.

But the recent boom is believed to be down to people in their 20s and 30s looking to tackle fears over global issues such as climate change and job insecurity.

However, scientists stress that the apps have no scientific credibility. Rebekah Higgitt, a senior lecturer in the history of science at Kent University, warned against confusing it with astronomy.

She said: “It’s a good opportunity to explore the big differences between astronomy and astrology.

“One is based on large amounts of observational data and mathematical calculation, while the latter’s claim that the positions of the planets have predictable influences on human affairs has no basis in science.”

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