The sun-soaked resort on the east coast of Spain first became popular with Brits in the 1960s when package holidays became a trend.
Lined with traditional pubs and chippies, it became a home away from home for Brits.
But our love affair with Benidorm could be over, if the latest tourism figures are anything to go by.
Hotel association Hosbec revealed the number of overnight stays booked by Brit holidaymakers have plummeted.
The organisation said anyone who thought Benidorm and the Costa Blanca was immune because of their traditional popularity with Brits are very wrong.
In previous years, one in three foreign tourists holidaying in Costa Blanca every summer is British.
But the latest figures on package summer holidays bought by Brits show the numbers have fallen by 7% from January to April, compared to the same period last year.
The blow comes as overnight stays by Brit tourists last year plummeted by 454,000.
“Turkey, Egypt and Bulgaria are all enjoying notable increases in bookings this year”
The Association of British Travel Agents said Brits are heading to Turkey, Egypt and Bulgaria instead because of cheaper package deals.
An ABTA spokesman told Daily Star Online: “Spain is still by far the most popular overseas destination for UK holidaymakers, and while there may have been a slight fall in visitor numbers this year this should be seen in the context of significant, record breaking numbers in recent years.
“Turkey, Egypt and Bulgaria are all enjoying notable increases in bookings this year, driving up competition with Western Mediterranean destinations such as Spain.”