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Football fans mock EFL Cup as tournament becomes The Papa John's Trophy after pizza sponsorship

‘As if this trophy couldn’t get more tinpot’: Fans react in outrage as the much-maligned EFL trophy is renamed ‘The Papa John’s Trophy’ as takeaway pizza company strike sponsorship deal

  • The EFL Trophy announced a re-brand to the Papa John’s Trophy on Wednesday
  • Pizza takeaway company Papa John’s have signed a lucrative three-year deal 
  • Fans were quick to offer their opinions when this was confirmed on social media 
  • The trophy has been accused of being ‘tinpot’ and ’embarrassing’ 

Football fans have reacted with a mixture of disbelief and hilarity after learning that the EFL Trophy is set to re-brand as the ‘Papa John’s Trophy’ following a lucrative sponsorship deal.

The takeaway pizza company have struck a deal with the English Football League to see their name and logo plastered all over the competition for the next three years.

And, following the EFL’s announcement of the news on social media platform Twitter, fans quickly piled in with taunts and criticism, with many in agreement that the lower league competition had become completely devalued as a result.

The EFL Trophy will now be known as the 'Papa John's Trophy' for at least the next three years

The EFL Trophy will now be known as the ‘Papa John’s Trophy’ for at least the next three years

One fan responded: ‘Just when you thought it couldn’t be any more embarrassing.’

Another added: ‘As if this trophy couldn’t get any more tinpoint,’ while other online users opted for a more pun-based approach and commented: ‘I’m not having a pizza this, do one.’

Announcing the agreement on its official website, the EFL wrote: ‘The exclusive partnership, which will run until at least the end of the 2022/23 season, sees the competition, become known as the ‘Papa John’s Trophy’ with immediate effect. 

‘In addition to the title sponsorship, Papa John’s will also be the Official Pizza of the EFL.’

EFL Chief Commercial Officer, Ben Wright, said: “The EFL is delighted to welcome Papa John’s as title sponsor of the EFL Trophy and a new addition to the League’s portfolio of partners.

“As we continue to navigate through the challenging times that the coronavirus pandemic presents, it is testament to the growing appeal of the EFL that we are able to attract new partners and invest the sponsorship fee into the competition through payments to Clubs, which is important during this difficult period.


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