Howard Mittman is out as chief executive of Bleacher Report and Lenny Daniels — head of the sports Web site’s owner, Turner Sports — will run the site on an interim basis.
Daniels broke the stunning news to colleagues on Tuesday morning in a statement that suggests he’s been eyeing changes atop the popular-but-bawdy sports site.
“Over the last several months, I’ve given a lot of thought to how we can further grow the B/R business and set it up for long-term success,” Daniels said in announcing the news.
“As part of that process, much consideration has gone into how we can best utilize our collective Turner Sports resources to help in those efforts.
“It’s become clear to me that significant change needs to occur now,” Daniels said about the Mittman departure and Daniels will “assume overall responsibility for B/R.” Mittman did not respond to calls and emails seeking comment.
He was recruited in 2017 from Condé Nast, where he was publisher of Wired Media Group, GQ and Golf Digest at a time when digital sports appeared to be booming. He joined Bleacher Report as chief revenue officer and chief marketing officer, and in February 2019 was elevated to the top spot when co-founder Dave Finocchio was ousted.
Mittman pushed to develop some premium content and e-commerce brands, but Bleacher Report, like many media outlets, has suffered from a loss of advertising during the pausing of all pro and college sports due to the coronavirus pandemic.
A spokesman at Bleacher Report said there is currently no plan to name a new CEO, and that its top executives will report to Daniels for now.