Jamie Oliver says his restaurants would still be open if they were 'posh', in latest reason for collapse of his Italian chain

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Jamie Oliver has been criticised for blaming the collapse of his culinary empire on the fact his restaurants weren’t “posh” enough.

The chef, 44, has previously blamed Brexit, rental costs and a rise in minimum wage for the losses that led to the fall of 22 Italian eateries.

Oliver paid £4million from his own pocket to prop-up his chain – but it wasn’t enough to save 1,000 jobs – that he claims would have remained in tact if he avoided “mid-market dining”.

“If I’d have spent 13 years opening posh restaurants, I could assure you they’d all be open today,” the cook book author told You magazine.

“You know, Britain has always been very good at nourishing the rich. My obsession – just because I knew it was my audience – was mid-market dining. It was so badly represented.”

The restaurants closed in May, leading to a period the father-of-five described as “the hardest in my life”, but he was able to retain his £6 million 16th century mansion near Braintree, Essex.

He faced criticism from fans who took to the internet to retort his “posh” comment. One user wrote: “His food was not posh, but his prices were.”

“You forgot your working class roots and the working class done you over… quit whinging,” Twitter user Non Secretary wrote. 



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