The 33-year-old LA Lakers star made some highly publicised artists and repertoire (A&R) work for 2Chainz on his upcoming album Rap or Go To The League.
But a Lakers fan, going by the handle @TheMMQBL on Twitter, pointed out James’s work happened the night before he was ruled out of the Lakers Saturday night primetime game against Golden State Warriors.
The account shared grabs of a video released by 2Chainz ahead of the album’s release.
“Please tell me LeBron James wasn’t up at 11.43pm making songs with 2Chainz the night before a game against Golden State Warriors,” he said.
“A game he missed due to ‘load management’. Someone, please tell me I didn’t just see that.”
“Please tell me LeBron James wasn’t up at 11.43pm making songs with 2Chainz the night before a game against Golden State Warriors”
The game happened on February 2 and sparked a great deal of anger from many Lakers fans.
It comes days after James questioned his own teammates’ commitment during a difficult patch of the season.
Following the Lakers’ 128-115 defeat against New Orleans Pelicans, blamed some of the team’s approach.
“It’s how you think the game every day,” he said. “It’s how you play the game, it’s how you prepare for the game.
“That’s not even when you get to the arena. That’s way before that.”
And he added: “If basketball’s not the most important thing, then why are we doing this?”
Some supporters have turned James’s words back on him since the video with 2Chainz came out.
Lakers fan Marc Thomas tweeted: “And then he talks about players not being dedicated to a run for the playoffs.”
And Michael Noel wrote: “You can’t defend that, that’s unacceptable. What other basketball players you know A&R’s rap projects during the season.”
While a third fan accused James of only moving to Los Angeles “for shows, movies and music”.
But others have noted that James had just played over 40 minutes in an overtime win over the Clippers on January 31, his first game back after more than five weeks out with a groin injury.
James also picked up another record on Monday’s game, becoming the only player in NBA history to make both the top 10 in all-time points and assists.
But it was another disappointing night for the Lakers with James, as they slumped to a 110-105 defeat against Memphis Grizzlies, further damaging their playoff hopes.