Lord Sugar accidentally posts topless selfie showing off pants in video of new Samsung S10

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The 72-year-old business magnate received his new Samsung S10 yesterday and fled to the internet to show it off to his 5.31 million fans.

He began by filming the phone’s mirrored screen, thin handset and curved corners.

But the Apprentice boss appears to forget that he was half-naked and wearing only jazzy purple floral underwear.

Sir Alan posted the 30-second clip with the caption: “Just taken delivery of my new Samsung S10.

“Going to fire of [sic] up soon.

“A beautiful piece of enginnering [sic] SamsungMobile”.

Fans did not hesitate in mocking the Boss for the accident body shot.

One person joked: “Looking sexy lord shugs”.

Another commented: “I’m loving the shorts!”

“I can’t unsee that,” a third person joked.

Many people were humoured by the fact that the business mogul was filming the new Samsung handset with an iPhone.

“*films it on an iPhone*,” one quipped.

The video has since been viewed 350,000 times and has been retweeted over 2,000 times.

Samsung’s new S10 was featured in the headlines only weeks ago.

One review included the tasty upgrades that got fans buzzing.

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