Mariah Carey to take over from the Spice Girls as the new face of Walkers Crisps in a lucrative £9million deal


WHEN you are a big-name star, bagging an endorsement deal can earn you a packet.

And that is exactly what Mariah Carey is planning on doing with Walkers Crisps.


Mariah Carey is set to become the new face of Walkers Crisps in a deal worth £9million[/caption]

I can reveal the superstar is being lined up to take over from the Spice Girls as the new face of the snack brand, in a deal worth £9million.

That is enough to buy her about 13million bags of Cheese & Onion, if you are into that kind of thing.

An insider said: “Having the Spice Girls on board was a real coup for Walkers in terms of names they’d be able to work with in future.

“They approached Mariah earlier this year and it’s all going through now.

What Mariah Carey might look like as the face of Walkers Crisps

“Her people have the contract and are just signing off the details, including what Mariah will and won’t do for the brand.

“As part of the campaign, her face is going to appear on 50million packets of crisps.

“Walkers are hoping to tie in Mariah’s involvement with their big advertising campaign during the festive season, which they think could work really well with her hit All I Want For Christmas Is You.”

Shouldn’t that be Crispmas?


She is lined up to take over from the Spice Girls who first appeared in a TV ad for the brand 22 years ago[/caption]

The source added: “This campaign will be really pushed across social media as well.

“They’re hoping that, like the Spice Girls, Mariah will make it a huge hit and will go viral, along with flogging loads of crisps.”

It’s certainly a step up from Gary Lineker.

Mariah, who is worth an estimated £244million, has previously appeared in adverts for Macy’s — alongside Donald Trump — and for weight-loss firm Jenny.

Surprisingly, Mariah has appeared in Hostelworld adverts, where she flogged low-cost student-style rooms

And don’t forget her mega-money deals with IT giant Intel and — my favourite — Hostelworld, for whom Mariah worked to flog low-cost rooms.

Who knew divas loved to stay in student-style digs?


  • ED Sheeran could get a third No1 from No.6 Collaborations Project as track Take Me Back To London, with Stormzy, tops the early chart.
  • Taylor Swift is new in at No9 with track Lover, from her new album of the same name. She is likely to dominate the charts on Friday.

First look at the official charts

  1. Take Me Back to London – Ed Sheeran and Stormzy
  2. Higher Love – Kygo
  3. Beautiful People – Ed Sheeran feat. Khalid
  4. Ladbroke Grove – AJ Tracey
  5. 3 Nights – Dominic Fike
  6. Taste (Make It Shake) – Aitch
  7. Sorry – Joel Corry
  8. How Do You Sleep? – Sam Smith
  9. Lover – Taylor Swift
  10. Ransom – Lil Tecca

Racy look, Rita

RITA Ora channelled the swinging Sixties for her performance at Windsor races over the weekend.

The Only Want You singer wore a sheer mini dress, black latex undies and knee-high white boots as she took to the stage after the final race.

Splash News

Rita Ora channelled the swinging Sixties as she took to the stage at Windsor races over the weekend[/caption]

Rita has been on the road since March as part of her Phoenix World Tour and will now head to Romania and Croatia for her next gigs.

As well as her tour, Rita is working on her third album and told me she wanted to put it out “at the end of this year or the beginning of next”.

I have no idea how she is managing to fit it all in. But if anyone can do it, it’s Rita.

Wiley's Ed-ache

WILEY won’t stop having pops at Ed Sheeran. The rapper, inset, has already called out Ed for “using grime to look good”.

But despite Stormzy riding to Ed’s defence, Wiley won’t stop.

He ranted about Ed: “Mate, he is not a grime artist. Why does everyone keep saying this? He used to play guitar while grime MCs rap over it.

“He is not grime and he don’t give a f*** about grime. Ask him.”

Gaga’s on song with fella Dan

LADY Gaga is making sweet music in the studio – and I’m not just talking about her upcoming album.

The Bad Romance singer has roped in her audio technician boyfriend Dan Horton to help on the record, after they hit it off while working together on her current Las Vegas residency.

Goff Photos

Lady Gaga is working on her upcoming album with boyfriend Dan Horton[/caption]

And it’s no nine-to-five job, as she is recording in the studio at her new Hollywood Hills home, previously owned by experimental-rock legend Frank Zappa.

A source close to the star said: “Gaga has been hard at work on her new music for most of August and it’s been really fun as the studio is in her own home now.

“Dan hasn’t fully moved in but he has been spending a lot of time there and is working closely with her team.”

Gaga’s new home, which was transformed by Zappa in the Seventies, boasts six bedrooms, seven bathrooms, a staff apartment and two separate guesthouses.


The singer recently moved into a £4.5million home with its own studio and has been enjoying working there[/caption]

She bought the property in 2016 for an estimated £4.5million but is believed to have only moved in earlier this year following the breakdown of her engagement.

No doubt she will have plenty to write about, given it’s been three years since her last album Joanne.

Her track Shallow is nominated for two gongs at the MTV VMAs in New York tonight, but she’s expected to stay in LA working on her music.

If her new material is anywhere near as good as that, she will be back in the charts in no time.


CHRIS Brown and his ex are expecting a baby boy.

The mum is Ammika Harris, who he is looking after “financially, medically and emotionally” after their split earlier this year.

The singer has a five-year-old daughter called Royalty.


CHERYL Tweedy made her live music comeback at Manchester Pride last night, saying before the gig: “I’m excited. It’s going to go off.

“It’s going to be more of a party than a performance. I just want everyone to dance and sing.”

Rat in the jungle

I EXPOSED him as a snake last week after he was caught out texting other girls behind Love Islander Gabby Allen’s back.

Now Rak-Su singer Myles Stephenson is considering going face to face with a real-life serpent.

Rex Features

Rak-Su singer Myles Stephenson is said to be in talks about appearing on I’m A Celebrity…Get Me Out Of Here![/caption]

The former X Factor hopeful is in talks with I’m A Celebrity bosses about joining this year’s line-up.

A TV insider said: “Myles is a free agent now and he can’t wait to go to Australia and get away.

“It’s a physical and mental challenge and he’s really looking forward to testing himself. It’s exactly the fresh start he needs right now after the split with Gabby got messy.

“The jungle is one of the biggest shows on TV and he’s very lucky to have been chosen for it.”


Last week, I revealed that Love Island’s Gabby Allen had dumped Myles after he was caught texting other girls behind her back[/caption]

I’m sure if he goes for it, Gabby and her mates will make sure he’s up for every Bushtucker Trial.

And he deserves it.

I’m Lewd Capaldi

HE has a habit of dropping accidental F-bombs in his sets but it seems Lewis Capaldi can’t help it even around kids.

The Scottish singer told the crowd at the Big Feastival, in Oxfordshire, he would try his best not to swear . . . then dropped a few clangers.

Goff Photos

Lewis Capaldi swore he’d stop dropping F-bombs during his set at the Big Feastival…but quickly dropped a few clangers[/caption]

Putting the F into Feastival, Lewis rambled: “I know this is a family festival, so I’m not going to say ‘f***’ once!

“Let me tell you something, this is a pile of underwear and there’s children here.

“Anyway, f*** me! And for the children in the audience, you are going to learn some new words here.”

Yes, it’s all a bit naughty . . .  but I can’t help love him.

'Sharing the love'

HUGE crowds gathered in Dayton, Ohio, as Kanye West performed to support the victims and survivors of the August 4 shooting there, in which ten died.

He took to the stage for a 90-minute instalment of his Sunday Service gospel and worship series.

Joined by wife Kim Kardashian plus kids Saint and North, all dressed in white, he said: “We’ve come to love you and share the love of Jesus Christ with you all today.”

A choir sang tracks including Jesus Walks and Ultralight Beam, plus a version of the Elton John song I’m Still Standing.


CHANNING Tatum regularly supports his Magic Mike cast at the London Hippodrome casino, and when there he eats at the Heliot Steak House.

A source said: “Channing loves healthy eating and always goes for his steak medium rare.”

Curtains for Nic

NOT many people can get away with turning their nan’s garish curtains into a two-piece suit.

But I think Nicole Scherzinger has pulled it off here.

Most people can’t pull off a two-piece suit made of their nan’s curtains, but Nicole Scherzinger proved she can

The former Pussycat Dolls star showed off her eye-catching get-up ahead of the Australia’s Got Talent semi-final last night.

She might not win any prizes for her fashion sense but that outfit will definitely get her a lot of screen time.


  • KARA Marni releases video for All Night, Pt.1
  • Tom Holland says he had a ‘messy week’ after Spider-Man row
  • Single Ice Cream Man, by Bassboy, out now
  • Dwayne Johnson pals only told of wedding day before

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