Harry and Meghan are taking their new charitable organisation Archewell global as part of plans for a large non-profit empire which includes websites, films and their own awards. The royal couple have lodged an international trademark application with the World Intellectual Property Organisation (WIPO) to protect their brand in China, India, Japan, Mexico, New Zealand and Russia.
Four other applications have also been lodged with the Intellectual Property Office in the UK and the EU, Australian and Canadian equivalents following the submission of the original US applications in March.
This means that their brand will be protected in some of the world’s most developed nations hinting at signs they are looking to be recognised across the world.
Archewell is derived from the Greek word arche, meaning “sources of action” and was the inspiration for the name of their son, Archie Mountbatten-Windsor, the couple said.
A source close to the couple said this week that the applications were related to their new charity and would allow for their brand to be “protected internationally” and allow them to be recognised in “international markets”.
The royal couple are currently living in LA.
Harry and Meghan with Archie.
They added however that the list was for “protective purposes” and warned against picking out “specific items” to establish the objectives of the charity.
It comes after Harry and Meghan stepped down as senior royals in March to pursue an independent life in the US.
As part of the separation deal announced with the Queen earlier this year, they were barred from using the word Royal in any future business ventures.
This meant they were forced to scrap plans to use the Sussex Royal brand they had originally trademarked in the UK in January.
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Harry and Meghan with Archie last Summer.
Under the plans, Archewell internationally will be used for audiobooks, motion picture films, TV shows and digital magazines.
Alongside this, the applications also include trademarking calendars, posters, stationery as well as clothing items such as footwear and headwear.
Fiction and non-fiction books are also included suggesting the couple pursue some writing opportunities.
However, the heart of the plans involve charitable services which include giving classes, lectures, seminars, conferences and workshops as well as promoting public awareness for a variety of causes.
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They had plans to launch themselves into the world of public speaking, where they could potentially net millions.
The plans also include developing volunteer programmes and community projects.
The trademarks also lists a website featuring content related to philanthropy, and charitable fundraising including scholarships for programmes and grants, and organising special events.
However, part of the plans faced opposition in the EU after it emerged that a German company lodged plans to trademark Archewell as a charitable organisation as well.
Meanwhile, a non-final office action has been lodged by US officials on the Sussex’s American application.
Their new charity will have operations across the world.
The action, officials say, is a letter from the lawyer examining Harry and Meghan’s application requiring additional information and/or making an initial refusal on the trademark.
It states: “The applicant must respond to this Office action.”
It is expected that this will slightly delay the process of getting their venture up and running following the request by US officials as they will need to respond to the decision.
Harry and Meghan, who are setting up home in Los Angeles, said they wanted to announce their plans “when the time was right” but it has emerged that their wider plans are slowly starting to unfold as the COVID-19 epidemic progresses.
The couple are expected to launch their foundation in due course.
The couple said of their plans in April: “Before SussexRoyal came the idea of ‘Arche’ – the Greek word meaning ‘source of action’.
“We connected to this concept for the charitable organisation we hoped to build one day, and it became the inspiration for our son’s name.”