The Duke and Duchess of Sussex have given their support to the #StopHateForProfit campaign. The campaign is currently backed by Coca-Cola and more than 100 companies that have withdrawn advertising from social media platforms that fail to rein in offensive material online.
The pressure to moderate hate speech has grown in recent weeks after Facebook refused to flag President Trump’s suggestion that looters would be shot during anti-racism protests, prompting a staff walkout.
Mr Trump’s post remains live on the platform.
“I’m optimistic that we’re going to be able to make progress on these challenges,” Mr Zuckerberg said.
The Baltimore-based civil rights group NAACP recently tweeted thanks to Prince Harry and Meghan Markle for “their leadership” and “commitment to truth, justice, and equality”.
Meghan and Harry have joined the war against Facebook, backing the #StopHateForProfit campaign
The campaign calls for large companies to withdraw advertising until the platform takes action to stop the spread of hate speech
Stop Hate for Profit accuses Facebook of turning a blind eye to incitements to violence and voter suppression.
Coca-Cola has boycotted Facebook for 30 days, despite Mark Zuckerberg, the chief executive, announcing policy changes on Friday.
This includes a promise to label, but not remove, political posts that violate its rules on misleading and dangerous content.
However, the campaign says the changes will not “make a dent in the problem”.
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The campaign is currently backed by Coca-Cola and more than 100 companies as well as Harry and Meghan
Critics have said that the changes are inadequate, only five months before a US presidential election ripe for foreign and domestic interference.
Jessica Gonzalez, of Change the Terms, a coalition of civil rights groups, said: “We need more enforcement, not words that remain unfulfilled.”
Mr Zuckerberg had declined to act as recently as last week, until Unilever withdrew its adverts from Facebook, Instagram and Twitter for six months.
Honda, Ben and Jerry’s, the US telecommunications company Verizon and Lululemon, a sportswear brand, are also supporting the boycott.
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The Baltimore-based civil rights group NAACP recently tweeted thanks to Prince Harry and Meghan Markle
NAACP thanked Harry and Meghan for ‘their leadership’ and ‘commitment to truth, justice, and equality’
About 98 per cent of Facebook’s $70 billion annual revenue comes from advertising.
On Friday, its shares fell 8.3 per cent, shaving $7.2 billion off Mr Zuckerberg’s personal wealth.
Meanwhile, speaking about Harry and Meghan’s involvement with the campaign, a source told Town and Country magazine: “As we’ve been developing Archewell, one of the areas the Duke and Duchess of Sussex have been keen to address is online hate speech, we’ve been working with civil rights and racial justice groups on it.
“They have been working to encourage global CEOs to stand in solidarity with a coalition of civil and racial justice groups, which are calling for structural changes to our online world.”
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Last year Facebook was fined a record $5 billion by a US regulator.
Facebook was fined after Cambridge Analytica, a UK firm, harvested the personal information of tens of millions of users without permission.
Facebook came under fire as the scandal was labelled the biggest data breach and fake news scandal of the year.
Cambridge Analytica (CA) was accused of harvesting data from 50 million Facebook users without their consent and failing to delete it.
The Duke and Duchess of Sussex ‘have been keen to address is online hate speech’
The social media giant lost billions from its market capitalisation as a result.
In the fallout from the revelations CA head Alexander Nix was suspended by the company board.
CA vehemently denied any accusations of wrongdoing.
Former CA employee and whistleblower Christopher Wylie, claimed CA collected data through a Facebook personality quiz called This Is Your Digital life.