Millennials giving their dogs protein shakes to make them ‘more Instagrammable’


PET owners have admitted giving their dogs and cats protein bars and shakes to help them lose weight and be “more Instagrammable”.

People giving dogs protein

PROTEIN: People are giving dogs supplements to make them look better for Instagram (Pic: GETTY)

Shocking research from pet insurance specialists More Than revealed the disturbing trend.

When quizzed, 40% of those who gave their pooches bulking-up products said they did it because they felt it would help the pet lose weight more quickly.

Around 35% of respondents said they thought protein shakes would make their pet more healthy, with 21% believing they would increase stamina.

Part of the research also showed a staggering 35% of dog-owners rely on search engines to diagnose pet illness, with nearly half of these people giving treatment based on what they’ve read online.

A total of 5% (one in 20) of all dog and cat owners in the UK have given their pet protein supplements.

According to More Than’s findings, the protein is being given to animals in a bid to make them look better in social media photos.

Other potentially dangerous products people have given their pets include diet pills and exercise supplements.

Dog owners giving pets protein shakes

SHAKES: Dog owners are giving their animals protein to help them slim down (Pic: GETTY)

Pet protein

FAT: Pet-owners are giving cats supplements to help them slim down (Pic: GETTY)

Andrew Moore, the Director of Pet Claims for More Than said: “Pet owners risk significant harm to their pets by turning to the internet and social media when problems arise.

“Giving pets medicines or supplements designed for humans can lead to liver failure and kidney damage among a litany of health complications that arise from seemingly harmless over the counter products.

“Ensuring the correct dosing and delivery of pet treatment is essential in ensuring a pet’s health and wellbeing – a simple internet search can bring up confusing, incorrect and contradictory advice that could easily prove fatal to a pet if followed.

“This is why we urge pet owners to always seek advice from a veterinary professional if their pet appears unwell, upset or injured.”


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