Gianluca Vacchi, 52, uploaded the video yesterday of him dancing down a set of steps before being greeted by four women bending over in front of him.
He proceeds to slap each their bum cheeks with both hands before grabbing one’s hand.
The pair dance to the camera while the three remaining ones boogie behind.
But, despite the women all appearing to enjoy themselves during the video, the DJ has come under fire from viewers for his actions.
More than 4.6million followers have since watched the clip.
One person said: “You pay no respect.”
A second said: “You talk about respect life, but you have no respect for life it is obvious and less for women.
“The same way these girls don’t respect themselves.
“These girls are following your money, not you. Money doesn’t equal happiness or love. Sad.”
Gianluca fired back at the criticism, responding to one comment with: “I respect them a lot; learn to joke if you wanna respect life.”
And some of his loyal fanbase actually enjoyed the clip.
One woman said: “Please invite me next time.”
A second said: “You’re all living the life.”
The DJ and author also known as the “dancing millionaire”, became an internet sensation in 2016 when he shared clips of him living the high life and dancing on a yacht.
It later was reported, he got his fortune from the family business he sold.