Most people Adobe surveyed said they use their smart devices either daily or many times a day (75 percent), and 77 percent report increased use of their smart speakers. Ownership has grown by 14 percent, with 36 percent of people owning a speaker now versus 32 percent last August.
“The double-digit growth we see in ownership, along with continued daily usage, shows that the path for smart speakers has diverged from other emerging technology trends like 3D TV and VR headsets — now becoming a part of everyday life,” Morris said.
When it comes to other devices people would like to have voice functionality, TVs come out top, with 42 percent. Twenty-nine percent would like their car to include a voice assistant and 29 percent their thermostat. People are not so keen for appliances like ovens, refrigerators and washing machines to be voice activated.
Thirty-two percent of U.S. consumers use voice assistants to search for something online over typing their query onto a mobile device or desktop computer, according to the survey. While 28 percent said they use voice assistants for search in equal measure to mobile or desktop.
In terms of advertising, 25 percent of people said they had heard commercials on their smart speaker. Of those, 38 percent said they found the ads less intrusive than those on TV, in print, online or on social media and 27 percent said they were more intrusive.
Amazon’s Echo has the biggest share of the U.S. market, according to analysis by Consumer Intelligence Research Partners published earlier this month. Google Home follows, with Apple’s HomePod only making up 6 percent of the market.