More than half of pensioners shopping online for the first time


Pensioners are increasingly turning to click-and-collect to do their clothes shopping as more than half made a purchase online in the past year for the first time.

Figures published yesterday by the Office for National Statistics revealed that 54 per cent of over-65s had shopped online, compared to just one-in-five a decade ago, with clothes being the most widely purchased item. 

Retail experts said elderly shoppers using tablets were behind this surge, but that click and collect was particularly popular among older generations who like to retain the leisure activity of going to a shop but have the certainty of knowing their desired item will be in stock.

Nick Caroll, an analyst at Mintel, a market research firm, said companies like Waitrose had simplified the process of ordering groceries via an app to suit the elderly using tablets, while Marks and Spencer’s move towards food had limited the amount of clothes available in store.

He added: “There is still a big leisure aspect to shopping for the older generations and that’s where we have seen click and collect become a driver. Older shoppers have become more savvy but they still have concerns over the security of online shopping. Click and collect often means they don’t need to pay online.”


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