Marks and Spencer have launched a discount for customers who bring their own lunchboxes into stores.
The new scheme will incentivise customers to bring their own reusable containers to M&S’ Market Place by offering a 25p discount off each meal.
Customers can fill their reusable containers with a variety of hot and cold lunch-to-go options, including rotisserie chicken and freshly prepared salads.
M&S is the first of the major retailers to introduce the scheme, which launches today, as part of their plan to reduce single-use plastic.
M&S’ Market Place is available in 23 busy city centre stores including London Pantheon on Oxford Street, Newcastle, Norwich and Manchester.
Up to 70,000 city-goers pickup lunch from Market Place each week as new research by IGD revealed the food-to-go sector is set to grow by 26.4% by 2024.
The retailer hopes the discount, which will be in effect from today, will encourage a change in consumer behaviour and reduce the use of disposable items on the high street.
M&S already offers a 25p incentive for hot drinks served in reusable coffee cups – an initiative that was introduced in April 2018.
Last month the Telegraph launched a Zero Waste campaign calling on the Government, local councils and private companies to do more to boost the country’s recycling rates.