PREGNANT model Amber Rose has come under fire for promoting a pregnancy tea made by dieting brand the Flat Tummy Co.
The 35-year-old announced she was expecting her second child, with Alexzander ‘A.E’ Edwards, in April.
The mum-of-one took to Instagram to promote an ‘organic pregnancy tea’, made by the Flat Tummy Co.
Captioning the post, which she clearly marked as a paid advert, she wrote: “Okay listen up @flattummyco just launched an Organic Pregnancy Tea to help us moms with those bloated, nauseous, blah feeling days!
“It’s safe to take while pregnant and breastfeeding.
“This is not a detox tea – it’s specially designed to help reduce occasional nausea and support digestion during pregnancy – haters stop riding the bandwagon and think for yourselves.”
But she has come under a barrage of abuse for promoting the product, which costs £23.02 ($29.25) for 70g, while pregnant.
The website claims the tea has been created for “babes with babies”, and says it can “definitely be consumed while pregnant.
“Bloat isn’t just about the way our tummies look, it’s about the sluggish, blahhh feeling that comes along with it too.
“These hand selected ingredients work to support digestion and even help reduce occasional nausea.”
It claims to have been made with “USDA Organic Approved Ingredients”, but a disclaimer on the website confirms: “The statements on the Site have not been evaluated by the Food and Drug Administration, and the products offered on the Site are not intended to diagnose, treat, cure, or prevent any disease.”
And the website advises women to seek medical advice before taking their product – particularly if they’re pregnant.
Flat Tummy Co warns: “Results from consuming the products offered on the Site may vary from person to person.
“If you are pregnant or breast feeding you should always discuss with your doctor any dietary supplements or teas that you are consuming and follow their advice.”
The NHS warns pregnant women shouldn’t have more than four cups of herbal tea a day, but the Flat Tummy Co advises woman should: “Just have a cup whenever you feel like you could use an extra boost, and feel freaking good again.”
Amber has been slammed by fans on social media for collaborating with the brand, with her most racking up more than 4,000 comments – a lot of them negative.
One person said: “Imagine drinking something called flat tummy when you’re pregnant. Oh, lord.”
Someone else commented: “That bloating is called a baby.”
NHS information regarding herbal teas
There’s little information on the safety of herbal teas in pregnancy, so it’s best to drink them in moderation.
The FSA recommends drinking no more than around 4 cups of herbal tea a day during pregnancy, and to seek advice from your GP or midwife if you’re unsure about which herbal products are safe to consume.
A third said: “It’s irresponsible and morally reprehensible to promote this garbage to anyone, but especially pregnant women.
“Do the right thing. Delete the post, send back the money and don’t work with these vile companies anymore.”
This person wrote: “Another shameless ad for ‘magic tea’ perpetuating the need to have a flat tummy. . . now aimed at pregnant women!
“You’re supposed to be a feminist. You have enough money. Seriously just stop.”
And this person simply wrote: “This is horrifying.”
Flat Tummy Co has come under fire for selling appetite suppressant lollipops and flat tummy shakes in the past.
The company pays influencers to promote their products, including the Kardashians.
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Meanwhile here’s everything you need to know about the Flat Tummy Co.
Meanwhile Kim and Kourtney both came under fire for promoting the product.
And Vogue Williams has also issued a warning about diet supplements.