To some who reside outside Norfolk it is a city perhaps best known as the stomping ground of fictional radio DJ Alan Partridge and the birthplace of Colman’s mustard.
But Norwich’s profile could be set to reach new heights after a prominent Vietnamese businessman hailed it an “irresistible destination” for tourists.
Duong Tri Thanh, the CEO of Vietnam Airlines, described the East Anglian city as “serene” as he urged his passengers to “not miss the opportunity to experience” it when weighing up where to take their next holidays.
The glowing review was published in the airline’s in-flight magazine, Heritage, and was accompanied by a specially commissioned travel feature to highlight Norwich’s credentials as a leading “international destination”.
The piece appeared alongside a review of locations which included San Francisco, Komodo island in Indonesia and the Zanskar region in Ladakh, Northern India – known as the “Moon Land.”