Since 1969 Arby’s has made its place in the food industry by providing premium sandwiches packed with high-quality meat including slow-smoked beef, venison and seared duck breast.
And in true Arby’s fashion, the brand is staying true to itself by continuing to serve what it does best: 100% real meats.
The American chain is taking a hardline stance as the champion of meats by creating an entirely new food category called “Meat Vegetables,” otherwise referred to as “Megetables.”
In a recently uploaded video, the restaurant has revealed The Marrot – carrots made from turkey.
The video begins with a title screen reading: “If they can make meat from veggies (and other stuff), we can make veggies from meat.”
A plate of what appears to be fresh-from-the-ground carrots is then shown but upon closer inspection, the carrots appear to have a different texture to that of the popular orange veg.
In the bizarre “how to” video, a chef reveals how he turned a turkey breast into the vegetable item.
After slicing and seasoning the breast, they’re tightly wrapped in cheesecloths and clingfilm to mimic a carrot’s shape.
And after being poached, the cooked sticks of meat are then rolled into carrot juice powder, turning them orange.
The meaty treats are cooked for a further hour before a stick of leafy garnish is inserted into the top.
It finishes with a screen reading: “We have the Megetables.”
And since being uploaded to the company’s YouTube page only hours ago, thousands have flooded in to view the bizarre clip.
One person said: “I hate it, but I’m also very intrigued.”
A second joked: “Vegans: wait, that’s illegal.”
A third, however, stated: “I won’t eat it because it contains carrot powder which goes against my non-veggie diet.”
And another person attempted to stir the pot further by adding: “I came to watch meat eaters freak on vegans the way vegans do on meat eaters.
“So far, not disappointed.”
It comes after Walker’s crisps has offered incredible £1.99 flights to exotic locations.