Watch the madness as cheese-rolling competitors tumble downhill like rag dolls to call emergency services into action

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THEY think it’s roll over… it is OW!

Hundreds of dotty downhill daredevils sparked multiple-injury mayhem in an annual cheese-rolling contest – with emergency services kept busy treating the victims.

Competitors pretty much lose control of their motion - making the annual event anything but a feta-ccompli
Competitors pretty much lose control of their motion – making the annual event anything but a feta-ccompli
Alamy Live News
A competitor tumbles out of control in the annual madness at Coopers Hill
A competitor tumbles out of control in the annual madness at Coopers Hill
Alamy Live News
For Brie’s a jolly good fellow – triumphant Mark Kit celebrates his slice of glory
Alamy Live News

Competitors hurtled out of control as they ran, then tumbled, then spiralled, out of control down steep Cooper’s Hill in Gloucestershire during one of Britain’s most bizarre and dangerous sporting traditions.

Men and women could be seen lying in pain after their bodies spun around like ragdolls in the wind, before skidding and thudding along the ground.

For many it became Dismay Bank Holiday as they totted up their injuries and wondered if it was all worth it

The questionable aim of the event is to chase a wheel of cheese that is rolled down the hill in front of contestants.

Toronto’s Mark Kit, 29, won the men’s event, picking up a sizeable wheel in Union Jack colours as his trophy.

The Canadian chomp-ion took a bite of the cheese as he milked the applause.

The strange event was initially just for locals in the village of Brockworth.

But Kit’s triumph shows how it now attracts the cream of crazy athletes from around the world.

Previous winners have come from Australia, New Zealand, the USA and even Nepal.

WHAT THE CROWD MIGHT HAVE SUNG..

Cheese chasers ate the wheel

Tell me how gouda does it feel

We’ve got bruises, injuries and pain

But next year we’ll be back once again

Duh du, du du du du du

Duh du, du du du du du

The craziest English hobbie

We’ve won some brie!


Until 2010 the contest had some sort of management from locals

But in the last nine years it has become far more brie and easy – adding to its wacky nature.

Whey to go!

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