Home News Why Joe Biden’s ‘We Just Did’ hats lack the staying power of...

Why Joe Biden’s ‘We Just Did’ hats lack the staying power of MAGA caps

Joe Biden shouldn’t let the “We Just Did 46” hat go to his head.

When the 78-year-old President-elect debuted the chapeau via wife Jill’s social media Nov. 7, supporters reveled in his apparent retort to Donald Trump’s iconic fire-engine red “Make America Great Again” cap.

The Biden hats — which refer to his soon becoming the 46th president — are currently being hawked on Amazon for as high as $25.95 and online e-commerce websites like Etsy, but they aren’t being sold by the official Team Joe store.

A man seen wearing multiple MAGA hats is seen at a Trump rally in Wisconsin.
Tannen Maury/EPA

“‘We Just Did’ is not a campaign slogan. They are trolling Trump,” Manhattan-based branding expert Michael Stone told The Post. “You have to get the dig. It’s very ingenious, but you have got to understand it. That’s part of the charm.”

Stone, who founded the Beanstalk Group, one of the world’s notable licensing agencies, predicted the clunky cap will initially sell because “it speaks to the moment that Biden won the election.”

However, Stone doubts the mocking middle finger gear has the staying power of the ubiquitous MAGA hat, which lasted because “Trump supporters are thirsty for merchandise that features the slogan. … Trump was delivering a message to a segment of our population who really want to look back to a time when America was a different country.”

Neither the Trump nor Biden camps immediately returned messages. Amazon declined comment.

MAGA hat sales reportedly passed the million mark last year.


Please enter your comment!
Please enter your name here

Most Popular

Manchester City boss Pep Guardiola admits he is unsure when Sergio Aguero will return

Pep Guardiola unsure when Sergio Aguero will return for Manchester City...

SIR CLIVE WOODWARD: England must reboot aimless kicks but I'll never complain about victory in Wales

SIR CLIVE WOODWARD: England must reboot their aimless kicking but I'm...

Protesters burn cars, set bank on fire in Paris over police brutality bill

Cars were set alight and the Central Bank of France building was hit with a fire missile in Paris Saturday as tens of...

Royal biographer HUGO VICKERS: Prince Philip deserves better

From the outset, The Crown has set out to sensationalise and distort the story of the Royal Family. But of all the many falsehoods,...

Recent Comments